This is a Poster Series designed to advertise Tom’s one for one policy. Tom’s became known for this policy, starting as a shoe company that donates a pair of shoes for every pair bought. They later expanding upon that Idea, including Birthing care for every purse, and clean water for every bag of Coffee. Tying to this idea, the poster series focused on breaking down the barriers between people and connecting those who want to help with those who need help. I chose the Illustrative style to make it feel harmonious with the Tom’s brand, and appeal to their target audience.